Feeling uncomfortable can be a beautiful thing. Periods of discomfort are what precede periods of growth. Our society is uncomfortable talking about being uncomfortable, and The Uncomfy Project intends to change that.

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The Uncomfy Project is a New Zealand, queer-owned streetwear brand who wants to break the stigma of vulnerability as weakness.
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We hope that The Uncomfy Project sparks conversations about the benefits of practising vulnerability, about feelings of inadequacy shared by so many of us and about existing in the present. 
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Embrace the Uncomfy x